Pellico
Scatti Fotografici
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1586516722744{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]Un Brand leader in Giappone e in forte ascesa in tutto il far east asiatico, portavoce nel mondo del distretto Veneto della calzatura di alta gamma.A fare da contraltare, come spesso accade ai marchi con una spiccata vocazione all’export, una certa difficoltà a trovare visibilità nel proprio mercato di origine.
Un classico esempio di “nemo profeta in patria”.
Fummo contattati per ripensare al strategia comunicativa locale, dall’ufficio stampa alla gestione dei social network, dalla brand identity al restyle del sito.
Il punto di partenza fu dotare l’azienda con ciò di cui al momento non disponeva ma risultava fondamentale ad operare su tutti i fronti:
realizzare un repertorio fotografico qualitativo, di prodotto e corporate, aggiornare gli scatti al susseguirsi delle collezioni e, in ultima istanza, diffondere una nuova immagine in linea con i valori aziendali.
Dopo una prima fase di analisi e studio, la definizione dello stile più allineato e l’individuazione dei soggetti, passammo alla produzione con le prime 3 sessioni di shooting per la collezione primavera/estate ’18, un reportage dell’Azienda e della produzione e successivamente la collezione autunno /inverno ’18-’19.[/vc_column_text][vc_empty_space][thb_portfolio_attribute style=”style2″][vc_empty_space][/vc_column][/vc_row][vc_row thb_row_padding=”true” el_class=”social-photo-grid”][vc_column width=”1/3″ css=”.vc_custom_1571533651870{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-4″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1317″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1337″][/thb_image][vc_empty_space 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