[vc_row thb_row_padding=”true” content_placement=”middle” parallax=”content-moving-fade” thb_video_bg=”https://www.lucabrandolini.com/wp-content/uploads/2019/09/FMG-ADV18-cover.mp4″ css=”.vc_custom_1586511126756{margin-top: 15vh !important;padding-top: 25vh !important;padding-bottom: 25vh !important;background-image: url(https://www.lucabrandolini.com/wp-content/uploads/2018/09/fmg-adv18-cover.jpg?id=1615) !important;}”][vc_column el_class=”text-center”][/vc_column][/vc_row][vc_row thb_row_padding=”true” parallax=”content-moving-fade” mouse_scroll=”true” thb_scroll_bottom_color=”dark” css=”.vc_custom_1586435554095{padding-top: 7vh !important;padding-bottom: 7vh !important;}” thb_video_overlay_color=”rgba(0,0,0,0.22)”][vc_column el_class=”text-center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1586435910406{margin-top: -12vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” skrollr_speed=”130″ offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

FMG

Campagna ADV Integrata 2018

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1586511155491{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]L’headline di campagna “Shape Your Ideas” era maturo e ormai consolidato.
La magia con cui il pensiero creativo prende naturalmente forma creando mondi architettonici inediti aveva bisogno soltanto di una nuova traduzione.
Il cambiamento radicale è stato portare in scena il protagonista di questo pensiero, l’artefice che dà vita al progetto:
l’Architetto, in carne ed ossa.
Un’evoluzione in termini non solo concettuali, ma anche di linguaggio e tecnici;
la campagna vede, per la prima volta, la presenza dell’elemento umano inserito nell’architettura, una persona che vive gli spazi, una figura che li concepisce e plasma a suo piacimento.
Se in video, questa presenza è dichiarata e manifesta, con il progettista che accende la creazione a partire da pochi tratti sul proprio blocco di schizzi,
nella campagna stampa questa entità si è deciso di lasciarla sottintesa, limitandosi alla rappresentazione degli strumenti di lavoro, in una sorta di epilogo dietro le quinte del video.[/vc_column_text][vc_empty_space height=”40px”][thb_portfolio_attribute style=”style2″][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

Capitolo 1 – Cucina

Le grandi lastre nel mondo tecnico della cucina

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Capitolo 2 – Living

Le grandi lastre strumenti per il design d’Interni

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Altri Progetti Simili

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