[vc_row thb_row_padding=”true” content_placement=”middle” parallax=”content-moving-fade” thb_video_bg=”https://www.lucabrandolini.com/wp-content/uploads/2019/09/FMG-ADV18-cover.mp4″ css=”.vc_custom_1586511126756{margin-top: 15vh !important;padding-top: 25vh !important;padding-bottom: 25vh !important;background-image: url(https://www.lucabrandolini.com/wp-content/uploads/2018/09/fmg-adv18-cover.jpg?id=1615) !important;}”][vc_column el_class=”text-center”][/vc_column][/vc_row][vc_row thb_row_padding=”true” parallax=”content-moving-fade” mouse_scroll=”true” thb_scroll_bottom_color=”dark” css=”.vc_custom_1586435554095{padding-top: 7vh !important;padding-bottom: 7vh !important;}” thb_video_overlay_color=”rgba(0,0,0,0.22)”][vc_column el_class=”text-center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1586435910406{margin-top: -12vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” skrollr_speed=”130″ offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

FMG

2018 Multichannel ADV Campaign

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1586511155491{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]The “Shape Your Ideas” campaign headline was well established.
At this point, the magic of creative thinking that takes shape by generating unprecedented architectural worlds needed only a new translation.
Putting at the center of the scene the architect who gives life to the project was a radical change.
The actual architect, in flesh and blood.
It was an evolution not only in concept, but also in terms of language and techniques;
The campaign sees, for the first time, the presence of the human element being part of the architecture, a person who lives the spaces, conceives them and shapes them at will.
On video, the designer is present and visible in the act of sketching a new creation on his notebook:
in the press campaign this entity is implied, only represented by work tools, in a sort of ‘behind the scenes’ of the video.[/vc_column_text][vc_empty_space height=”40px”][thb_portfolio_attribute style=”style2″][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

Chapter 1 – Kitchen

large slabs in the technical world of kitchens.

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Chapter 2 – Living room

large slabs, tools for interior design

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Related projects

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