FMG
2019 ADV Campaign
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1586436033109{padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” skrollr_speed=”130″ offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]FMG 2019 ADV Campaign focused on bringing The magic world of ceramic technology to the audience.Thanks to the company’s production systems and forward thinking research and developments, the main innovative features of ceramic techniques and porcelain stoneware were transformed into magical effects and poetic storytelling.
Once again the 2016 corporate payoff ‘Shape Your Ideas’ acquires a new meaning.
Ceramic turned out to be a material adaptable even to the craziest and most creative ideas and able to expand to infinite worlds and scopes.[/vc_column_text][vc_empty_space height=”40px”][thb_portfolio_attribute style=”style2″][/vc_column][/vc_row][vc_row css=”.vc_custom_1586434003362{padding-top: 8vh !important;padding-bottom: 8vh !important;}” el_class=”align-center”][vc_column skrollr=”true” skrollr_speed=”50″ offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom”]
Translucency
[/vc_column_text][vc_empty_space height=”30px”][vc_column_text animation=”animation top-to-bottom”]One not well known feature about one porcelain stoneware collection by FMG is the capability to perfectly replicate not only the appearance of some natural stones slabs like Onix and Marble but also their translucency.This scenographic effect was the highlight of the first ADV in which Architecture appears from darkness as flashes of light.
Light passing through surfaces progressively unveils the different elements of a hotellerie interior design, from the detail to the entire environment.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row thb_row_padding=”true”][vc_column width=”5/6″ skrollr=”true” animation=”animation top-to-bottom”][vc_video link=”https://vimeo.com/363187900″][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1575051591332{margin-bottom: 80px !important;}”][vc_column parallax=”content-moving-fade” width=”1/3″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][vc_single_image image=”1688″ img_size=”full” onclick=”none”][/vc_column][vc_column width=”2/3″ skrollr=”true” skrollr_speed=”50″][vc_single_image image=”2133″ img_size=”full” alignment=”right” onclick=”none”][/vc_column][/vc_row][vc_row css=”.vc_custom_1575051888936{margin-top: -200px !important;margin-bottom: 80px !important;}”][vc_column parallax=”content-moving-fade” width=”1/12″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][/vc_column][vc_column width=”1/2″ skrollr=”true” skrollr_speed=”300″][vc_single_image image=”1687″ img_size=”full” alignment=”right” onclick=”none”][/vc_column][vc_column width=”1/12″][/vc_column][vc_column width=”1/3″ skrollr=”true” skrollr_speed=”150″][vc_single_image image=”1689″ img_size=”full” onclick=”none”][/vc_column][/vc_row][vc_row css=”.vc_custom_1586433992202{padding-top: 8vh !important;padding-bottom: 8vh !important;}” el_class=”align-center”][vc_column skrollr=”true” skrollr_speed=”50″ animation=”animation top-to-bottom” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom”]
Full-body
[/vc_column_text][vc_empty_space height=”30px”][vc_column_text animation=”animation top-to-bottom”]In Italy they say ‘Devil is in the details’, I like adding ‘…and in Real Quality too’.It’s possible to identify high quality ceramics from peculiar features recognisable only at an accurate and close look.
One of them is the full-body technology.
Ceramic printed surfaces are everywhere nowadays but a perfectly textured ceramic throughout its whole thickness is an undisputed value for its application. No matter its cut, the profile of the ceramic always shows the design you expect. No plain color border effect.
Interior design, especially the domestic contemporary one, surely benefits from this feature, allowing ceramic to be applied also to non-conventional solutions.[/vc_column_text][vc_empty_space height=”30px”][/vc_column][/vc_row][vc_row thb_row_padding=”true”][vc_column width=”1/6″ skrollr=”true” animation=”animation top-to-bottom”][/vc_column][vc_column width=”5/6″][vc_video link=”https://vimeo.com/363428969″][/vc_column][/vc_row][vc_row css=”.vc_custom_1575051591332{margin-bottom: 80px !important;}”][vc_column parallax=”content-moving-fade” width=”2/3″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][vc_single_image image=”2135″ img_size=”full” onclick=”none”][/vc_column][vc_column width=”1/3″ skrollr=”true” skrollr_speed=”50″][vc_single_image image=”1691″ img_size=”full” alignment=”right” onclick=”none”][/vc_column][/vc_row][vc_row css=”.vc_custom_1575051888936{margin-top: -200px !important;margin-bottom: 80px !important;}”][vc_column parallax=”content-moving-fade” width=”1/12″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][/vc_column][vc_column width=”1/3″ skrollr=”true” skrollr_speed=”300″][vc_single_image image=”1692″ img_size=”full” alignment=”right” onclick=”none”][/vc_column][vc_column width=”1/12″][/vc_column][vc_column width=”1/2″ skrollr=”true” skrollr_speed=”150″][vc_single_image image=”1690″ img_size=”full” onclick=”none”][/vc_column][/vc_row][vc_row css=”.vc_custom_1569686950383{margin-top: 80px !important;}”][vc_column animation=”animation bottom-to-top” el_class=”portfolio-limit”][vc_column_text]
