[vc_row thb_row_padding=”true” content_placement=”middle” parallax=”content-moving-fade” thb_video_bg=”https://www.lucabrandolini.com/wp-content/uploads/2019/09/FMG-ADV17-cover.mp4″ css=”.vc_custom_1586519965057{margin-top: 15vh !important;padding-top: 25vh !important;padding-bottom: 25vh !important;background-image: url(https://www.lucabrandolini.com/wp-content/uploads/2018/06/fmg-adv17-cover.jpg?id=1585) !important;}”][vc_column el_class=”text-center”][/vc_column][/vc_row][vc_row thb_row_padding=”true” parallax=”content-moving-fade” mouse_scroll=”true” thb_scroll_bottom_color=”dark” css=”.vc_custom_1586435554095{padding-top: 7vh !important;padding-bottom: 7vh !important;}” thb_video_overlay_color=”rgba(0,0,0,0.22)”][vc_column el_class=”text-center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1586435910406{margin-top: -12vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” skrollr_speed=”130″ offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

FMG

2017 Video ADV Campaign

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Shape Your Ideas

Evolving a Concept, shift to online medias

[/vc_column_text][vc_empty_space height=”40px”][vc_column_text]Il successo o, per lo meno, il gradimento da parte del cliente per la prima campagna ADV stampa del 2016, lo ha convinto a proseguire l’anno successivo con nuovi contenuti ideati a partire dal medesimo headline “Shape Your Ideas”.
Con una differenza sostanziale: il budget sarebbe stato allocato su campagne video e social.
Come trasferire la magia dei soggetti della prima stagione?
Come trasmettere in video l’idea, in apparenza semplice, che, usando le superfici FMG, anche le idee più fantasiose possono prendere forma, in uno straordinario scambio tra immaginazione e architettura?
Abbiamo costruito gli storyboard di 3 episodi da 20 secondi ciascuno, da realizzare in 3d e computer grafica;
3 diverse situazioni architettoniche, tutte ugualmente fotorealistiche, in cui l’elemento magico non risiedeva nella struttura o la conformazione della scena, ma esclusivamente nel processo di comparsa e costruzione delle ambientazioni.
Le idee, da pura fantasia, dovevano semplicemente e quanto più naturalmente concretizzarsi in qualcosa di reale.
3 Soggetti per 3 modalità di applicazione delle lastre, 3 episodi per 3 plus di prodotto.[/vc_column_text][vc_empty_space height=”40px”][thb_portfolio_attribute style=”style2″][/vc_column][/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]

1st Episode

Large Slabs shift from surfaces to interior design tools

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2nd Episode

Large Slabs for contract great passage floors

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3rd Episode

Large Slabs for ventilated walls

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Related projects

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