Iris Ceramica
Campagna ADV 2019
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1586433176870{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]Dalla griglia di immagini al poster infinito
Un obiettivo fondamentale della strategia per la campagna di comunicazione integrata di Iris Ceramica è stata la coerenza e l’univocità attraverso tutti i canali ipoteticamente coperti, fossero i social media, le adv online, offline, il sito corporate, etc..
Il concept pertanto intendeva rispondere a questa eterogeneità di mezzi e target proponendo un eterogenea collezione di stili, suggestioni e suggerimenti creativi in forma di narrazione fluida e ipoteticamente infinita. La separazione tra i singoli messaggi è quindi solo parziale e utile a renderli autoesplicativi se decontestualizzati dal grande puzzle.
L’ulteriore sfida di mantenere #YourAtmosphere e il suo ecelttismo originario traducendolo in una serie di singole immagini efficaci, ma al contempo significative nel complesso della comunicazione di campagna.
Ciò che è risultato è una specie di collage, quasi un opera di collage.[/vc_column_text][vc_empty_space height=”30″][thb_portfolio_attribute style=”style2″][/vc_column][/vc_row][vc_row css=”.vc_custom_1586433184213{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]
Collezione Arqui
Obsessed with Squares, Inspired by Nature e Addicted to Geometry sintetizzano le caratteristiche principali della collezione Arqui, primo soggetto per il nuovo formato ADV, e simbolizzano 3 mood, 3 valori e stili;
Le piastrelle esclusivamente quadrate, unite alla finitura granigliato in stile pavimento terrazzo e l’approccio grafico geometrico permettono infinite combinazioni in grado di abbracciare il gusto di chi predilige uno o più di questi singoli elementi.[/vc_column_text][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row thb_row_padding=”true” el_class=”social-photo-grid-one”][vc_column width=”1/6″ css=”.vc_custom_1577108340204{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-2 vc_col-md-offset-0 vc_col-md-2 vc_col-sm-offset-0 vc_col-xs-2″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” video=”true” image=”1729″ video_url=”https://www.lucabrandolini.com/wp-content/uploads/2019/10/irisceramicaofficial_55664334_436389150500363_171162740327448576_n.mp4″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” video=”true” image=”1721″ video_url=”https://www.lucabrandolini.com/wp-content/uploads/2019/10/irisceramicaofficial_54787447_541974836311464_5164553016430297088_n.mp4″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1715″][/thb_image][/vc_column][vc_column width=”1/6″ css=”.vc_custom_1577108351656{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-2 vc_col-md-offset-0 vc_col-md-2 vc_col-sm-offset-0 vc_col-xs-2″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1727″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” video=”true” image=”1724″ video_url=”https://www.lucabrandolini.com/wp-content/uploads/2019/10/irisceramicaofficial_54370937_821888391479075_7047313284262184797_n.mp4″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1717″][/thb_image][/vc_column][vc_column width=”1/6″ css=”.vc_custom_1577108364102{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-2 vc_col-md-offset-0 vc_col-md-2 vc_col-sm-offset-0 vc_col-xs-2″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1728″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1726″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1718″][/thb_image][/vc_column][/vc_row][vc_row css=”.vc_custom_1577058827312{margin-top: -100px !important;}”][vc_column parallax=”content-moving-fade” width=”1/3″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][/vc_column][vc_column width=”2/3″ skrollr=”true” skrollr_speed=”50″][vc_single_image image=”2316″ img_size=”full” alignment=”right”][/vc_column][/vc_row][vc_row css=”.vc_custom_1577058462006{margin-top: -200px !important;}”][vc_column parallax=”content-moving-fade” width=”1/12″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][/vc_column][vc_column width=”1/2″ skrollr=”true” skrollr_speed=”300″][vc_single_image image=”2321″ img_size=”full” alignment=”right” style=”vc_box_shadow”][/vc_column][vc_column width=”1/12″][/vc_column][vc_column width=”1/3″ skrollr=”true” skrollr_speed=”150″][/vc_column][/vc_row][vc_row css=”.vc_custom_1586433192328{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]
Collezione Be In
Il secondo soggetto invita a cercare ispirazioni dal mondo , guardarsi attorno in una ricerca senza confini.
Così delle semplici piastrelle parlano di un Exotic Imaginary, fatto di Tropical Visions e Ethnic Textures.
La forte connotazione della collezione, con le sue decorazioni alla maniera di disegni tribali africani e i suoi formati, molto simili alle tradizionali ceramiche Marocchine, porta la nostra mente a partire verso luoghi esotici in un immaginario viaggio creativo.[/vc_column_text][vc_empty_space height=”30″][/vc_column][/vc_row][vc_row thb_row_padding=”true” el_class=”social-photo-grid-one”][vc_column width=”1/3″ css=”.vc_custom_1571533033599{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-4″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1808″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1811″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1807″][/thb_image][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1571533014643{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-4″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1809″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1810″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1803″][/thb_image][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1571532999793{padding-top: 1px !important;padding-right: 1px !important;padding-left: 1px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-4″][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1806″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1802″][/thb_image][vc_empty_space height=”1px”][thb_image full_width=”true” animation=”animation bottom-to-top” lightbox=”true” image=”1800″][/thb_image][/vc_column][/vc_row][vc_row css=”.vc_custom_1577058835748{margin-top: -100px !important;}”][vc_column parallax=”content-moving-fade” width=”2/3″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][vc_single_image image=”2318″ img_size=”full” alignment=”right”][/vc_column][vc_column width=”1/3″ skrollr=”true” skrollr_speed=”50″][/vc_column][/vc_row][vc_row css=”.vc_custom_1577058485623{margin-top: -200px !important;}”][vc_column parallax=”content-moving-fade” width=”1/3″ skrollr=”true” skrollr_speed=”200″ animation=”animation top-to-bottom”][/vc_column][vc_column width=”1/12″ skrollr=”true” skrollr_speed=”300″][/vc_column][vc_column width=”1/2″][vc_single_image image=”2322″ img_size=”full” alignment=”right” style=”vc_box_shadow”][/vc_column][vc_column width=”1/12″ skrollr=”true” skrollr_speed=”150″][/vc_column][/vc_row][vc_row css=”.vc_custom_1569686950383{margin-top: 80px !important;}”][vc_column el_class=”portfolio-limit”][vc_empty_space height=”100″][vc_column_text]
