Iris Ceramica
Direzione Artistica Social
[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1586446364565{padding-top: 7vh !important;padding-bottom: 7vh !important;}” el_class=”align-center”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]Una Tela Infinita
La richiesta del cliente era chiara: muoversi online, e allocare sui canali digitali più risorse.
Considerando la vocazione di Iris Ceramica nel rivolgersi direttamente al consumatore, abbiamo identificato instagram come fulcro della rinnovata strategia. Il suo approccio visivo diretto e intuitivo, unito alla rapida fruizione lo rendono il miglior luogo di diffusione del brand.
Il motto #YourAtmosphere, rispetto a quanto fatto l’anno precedente, andava connotato diversamente:
collegare stili di vita alle diverse linee di prodotto aveva finito per essere complicato e necessitava di nuova linfa.
Perciò più che concentrarci sugli stili di vita, abbiamo preso una moltitudine eterogenea di mood, passioni, attitudini, ispirazioni e stimoli vari che davvero potessero essere in qualche modo connessi alle collezioni, senza schemi o rigide regole, creando una narrazione continua e potenzialmente infinita, fatta di immagini di prodotto, illustrazioni, texture, foto ispirazionali, loop video e campagne promozionali.
Così facendo, anche se ogni episodio restava organico e inserito in un quadro più ampio, la griglia nativa di Instagram lo rendeva autonomo e autoesplicativo. 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