Iris Ceramica

Never ending canvas

The brief by the client was to move online, putting most of the budget on digital channels.
Considering the b2c vocation of the brand Iris Ceramica, we chose instagram to be the pivot for our strategy. Its direct visual approach and the easy and quick usability made it the perfect platform to achieve higher brand awareness.
#YourAtmosphere as seen in 2018 ADV Campaign needed a wider connotation:
matching different lifestyles and ceramic tiles ended up to be quite a tricky job, and could not work anymore.
Therefore we took a collection of moods, passions, attitudes, inspirations or any stimulus ideally linked to any of the Company product and drew a never ending flowing storytelling, made up with product pictures, illustrations, textures, inspirational images, video loops and integrated adv campaigns.
While all different episodes were organically organized into a larger story, Instagram grid helped keeping single episodes self standing and self-explanatory.