Pellico
Company Profile
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”align-center” css=”.vc_custom_1576862064800{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]When a japanese leading Brand, fastly growing in the all asian far east but almost unknown in the european market, seeks visibility and growth, one of the main things to approach is a Brand analysis.A product already established locally might need to be highlighted somewhere else; what is appreciated somewhere might need to be revisited and adapted to a different social-cultural environment in order to be appreciated somewhere else.
Following these principles, Pellico, leading brand in the Veneto district of high quality footwear, decided to develop a B2B instrument both digital and printed to be used as introduction to hypothetical new partners and to stimulate the market.
A sharp company profile synthesizing all values and qualities of the firm.[/vc_column_text][vc_empty_space height=”100px”][thb_portfolio_attribute style=”style2″][/vc_column][/vc_row][vc_row thb_row_padding=”true”][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation left-to-right” image=”967″][/thb_image][/vc_column][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation right-to-left” image=”968″][/thb_image][/vc_column][/vc_row][vc_row thb_row_padding=”true”][vc_column][thb_image full_width=”true” animation=”animation bottom-to-top” image=”972″][/thb_image][/vc_column][/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-10″][vc_empty_space height=”100px”][vc_column_text animation=”animation top-to-bottom”]
Choices made “on the skin”
[/vc_column_text][vc_empty_space height=”30″][vc_column_text animation=”animation top-to-bottom”]What we wanted was really clear:find our own path and follow it fearlessly and without any inferiority complexes.
A company wishing to carve a space for itself in an already mature market, against actual giants of the sector, cannot in any way follow somebody else’s example; it must carve its own original niche and assert its own identity.
We therefore decided to look at a different sector;
For years we have seen the world of design hint() at the world of fashion. We thought it was about time to ask something in return: Pellico would have to speak a language that mixed fashion, graphics and design.
Typographical chromatic and graphic choices would be the same we would propose to a brand of furnishing accessories.
The world of footwear would have to emerge from other elements.
It was a sector belonging to the fashion world so the key to express that concept was in the details.
A pink cover, printed on soft recycled paper and finished with leather production scraps, allowed us to convey the tactile feeling of a leather shoe. The binding made with black Singer thread is a clear hint to tailoring as well as being a fundamental part of the production process.
The title itself should not convey the idea neither of the Company or of an industrial production process, rather communicate the inner dynamics of a fashion maison or of a tailoring studio.
This is how the Atelier Profile was born.[/vc_column_text][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1575043358111{margin-top: 80px !important;}”][vc_column][thb_image_slider thb_center=”true” thb_pagination=”” thb_navigation=”true” images=”976,977,978,979,980″][/vc_column][/vc_row][vc_row css=”.vc_custom_1569686950383{margin-top: 80px !important;}”][vc_column el_class=”portfolio-limit”][vc_column_text]
