SapienStone
#AroundTheTop project
Agency
DigitalMindCliente
SapienStoneAnno
2017-2018Servizi
Ideazione Concept, Copy, Direction Artistica, Direzione Shooting, GraficaPartners
Video makers: Officina ImmaginiNew communication strategy for a kitchen-worktops leading brand
Picture a leading brand in the production of porcelain-stoneware specifically designed for kitchen worktops for both private and professional use.
Put it on the most common social networks and you’ll get a pretty technical subject (boring, let’s face it!) to deal with.
Therefore we changed completely the model and look of communication for the brand veering towards more consumer-oriented channels.
Making reference to the food and design industry more than to the kitchen world we ended up adopting a language inspired by influencer/blogger style, rather than a strictly corporate one.
We took 23 products from the company catalogue, with their outstanding technical qualities, their refined aesthetics and described them as the perfect context for high quality kitchen recipes.
Instruments for taste, tools for beauty.
#AroundTheTop, the Project
A tour
of the most famous European capitals, and small remote towns, seeking advice and information to share
Around
Around different places, different cultures, different styles and culinary techniques.
The Top
‘Top’ as in top line kitchen countertops with all textures and features of top quality porcelain stoneware.
‘Top’ as an excellence of European cuisine.
We discovered local recipes right where they were born, we cooked them on our food-truck, adding just a little Italian touch.
We shooted videos and photos to introduce them and we presented the needed ingredients in a contemporary look & feel graphic style.
The SapienStone Truck
equipped with two induction cooking systems kitchens, has been our home for two years.set up with two kitchens with integrated induction cooking systems, has been our home for two years
1 Truck + 2 Kitchens + 23 Products x 2 Years
A two-year project that celebrates different culinary cultures.
A real journey into the cooking world.
Nice. Daube Provençale
A classic beef stew, with a red wine and vinegar marinade
Bilbao: Piperrada Basca
A typical Basque dish prepared with onion, green peppers, and tomatoes
Barcelona: Crema Catalana
A delicate custard cream
Wien: Sacher Torte
The world’s most famous chocolate cake
Milan: Risotto alla Milanese
A lighter version of the traditional Milanese risotto
Koln: Sauerbraten
A traditional German stew
Bologna: Tortellini
Filled egg pasta with béchamel sauce
Bari: Riso, Patate e Cozze
A creamy rice, with potatoes and mussels
Welcome 2018, a New Journey starts
Versailles: Soupe aÌ€ l’Oignon
A traditional French dish
Valencia: Arroz de Mariscos
A creamy risotto with saffron and seafood
Ibiza: Sofrit Pagès
A lamb, chicken and pork stew
Genoa: Tiger Prawn Salad
A fresh, flavourful Italian dish
Bonn: Leek and potato cream
Leek cream in a deep white dish with a broad rim
Novelda: Arroz Negro Y Calamares
A white plate with splashes of thick saffron sauce, rice and calamari
Palermo: Sicilian sliced tuna steak
A sliced tuna steak seared outside and raw inside
Rome: Carbonara
A nest of large spaghetti with egg yolks, crispy bacon and crushed black pepper
The Hague: Smoked herring and bacon roll on a carrot and yoghurt cream
Smoked herring bacon roll on a carrot and yoghurt cream
Cordoba: Filet of Cerdo Iberico de Bellota, alioli and berry sauce
Pork fillet tied with string
Marry Xmas and bye bye 2018, it was a great Journey so far
