SapienStone
Recipes #AroundTheTop book
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”align-center” css=”.vc_custom_1578913191276{padding-top: 4vh !important;padding-bottom: 4vh !important;}”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text]After 2 years of touring Europe the SapienStone #AroundTheTop Project was coming to an end.We were asked to give it a happy ending.
Our thought was What if the story was collected in a book?Or even better, something in between a travel guide and a cookbook, containing all the recipes made during a 2-years tour by truck and much more?’ All these ideas led us to a Christmas gift for the SapienStone commercial network worldwide.[/vc_column_text][vc_empty_space height=”100px”][thb_portfolio_attribute style=”style2″][/vc_column][/vc_row][vc_row thb_row_padding=”true”][vc_column][thb_image full_width=”true” animation=”animation top-to-bottom” alignment=”aligncenter” image=”2692″][/thb_image][/vc_column][/vc_row][vc_row thb_row_padding=”true”][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation right-to-left” alignment=”aligncenter” image=”2701″][/thb_image][/vc_column][vc_column width=”1/2″][thb_image full_width=”true” animation=”animation left-to-right” alignment=”aligncenter” image=”2694″][/thb_image][/vc_column][/vc_row][vc_row el_class=”align-center” css=”.vc_custom_1578914919865{padding-bottom: 7vh !important;}”][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom”]
The Tour became a book
[/vc_column_text][vc_empty_space][vc_column_text animation=”animation top-to-bottom”]The easy part of the job was that we already had all the materials to achieve a remarkable result from the photographic point of view:For each one of the 18 recipes we shot 3 pictures of the preparation process and 3 of the main ingredients;
we could also rely on other hi-quality pictures by international food influencers that took part to the project.
We just had to put them in order and add an introduction to the project (or rather a celebration of it) before laying it down in graphics.[/vc_column_text][/vc_column][/vc_row][vc_row thb_row_padding=”true” css=”.vc_custom_1580471899247{margin-top: 2vh !important;margin-bottom: 2vh !important;padding-top: 7vh !important;padding-bottom: 7vh !important;}” thb_video_bg=”https://www.lucabrandolini.com/wp-content/uploads/2020/01/recipes-video-exp.mp4″][vc_column skrollr=”true” offset=”vc_col-lg-9 vc_col-md-10″][vc_empty_space height=”600″][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1580475340497{margin-top: 2vh !important;}”][vc_column thb_color=”thb-light-column” width=”1/2″][vc_row_inner css=”.vc_custom_1580475258816{background-image: url(https://www.lucabrandolini.com/wp-content/uploads/2018/12/sapienstone-recipes-back1.jpg?id=2704) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_empty_space height=”600″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row css=”.vc_custom_1578913531864{margin-top: -300px !important;}”][vc_column width=”1/4″ offset=”vc_hidden-md”][/vc_column][vc_column width=”1/2″ skrollr=”true” skrollr_speed=”120″][thb_image full_width=”true” animation=”animation bottom-to-top” image=”2706″][/thb_image][/vc_column][vc_column width=”1/4″ offset=”vc_col-lg-3 vc_col-md-6″][vc_column_text animation=”animation top-to-bottom”]All colours and typefaces were carefully chosen in accordance with the Company guidelines.
Garamond was a good solution for the ingredients list, while preparation and other text were declined in Akzidenz Grotesque.
The whole colour palette was essentially all shades of white and Warm Grey Pantone. Nothing more.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”align-center” css=”.vc_custom_1579274870307{padding-top: 7vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom”]
Some more details
[/vc_column_text][vc_column_text animation=”animation top-to-bottom”]To make the all job more complete we added few sections to the book:A few pages were dedicated to the Kitchen Masterpieces SapienStone ADV Campaign we made the same year; the photographic style was the same used for shooting the ingredients, a playful experience with food on kitchen countertops.
A company profile, was added, including numbers and product descriptions, as well as a biography of all the contributors from all around Europe that made that epic project possible.
An ‘Enjoy your reading’ wish was never more appropriate.[/vc_column_text][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1575043358111{margin-top: 80px !important;}”][vc_column][thb_image_slider thb_columns=”2″ lightbox=”thb_gallery” thb_center=”true” thb_pagination=”” thb_navigation=”true” images=”2708,2709,2710,2711,2712″][/vc_column][/vc_row][vc_row css=”.vc_custom_1569686950383{margin-top: 80px !important;}”][vc_column el_class=”portfolio-limit”][vc_column_text]
