Villa Sandi

Shots of brand identity

In dealing a new customer, the production of images is the very last phase of a process:
Without a deep familiarity with the values ​​of the brand, its communication register, its catalog and the competitive arena in which it operates, the effort could lead to more than one mistake.
For this reason, when we were asked by Villa Sandi to manage and enrich their social channels, we primarily worked on analysis.

Although the difference between Prosecco and Champagne can be minimal in terms of product (to a non-expert eye), in terms of communication they can be two completely different worlds.

The former communicates itself as essentially local, simple and a consumer good; the latter shifts the narrative to values ​​such as excellence, exclusivity, the fanciness of distinctive lifestyles and unique moments
We firmly decided to go for a revolution in the storytelling of the Client’s proseccos, and to evoke an imaginary made of people, story, work, quality, respect and symbiosis with surrounding territories, rather than only giving commercial information.